Sweetgreen

Lead marketing for 8 Sweetgreen locations focusing on local partnerships, brand activations, influencer relations, and events.

Spearheaded the first Atlanta collaboration bowl with Atlanta Native, Teyana Taylor along with creating the first Juneteenth store event at sg.

Opened 4 new sg locations inclusive of grand opening activations, local media, community relationships, and post-open initiatives.

Generated awareness and increased sales by 45% in Atlanta and Tampa regions through local community activations and events.

Developed and executed hyperlocal marketing plans using a boots-on-the-ground approach to support the national brand strategies.