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Marcus Samuelsson Group
Date
Present
Location
Nationwide
Role
Director of Restaurant Marketing
Worked under celebrity chef Marcus Samuelsson to plan, execute, and measure marketing initiatives, encompassing email campaigns, social media strategies, and digital advertising for 7 restaurants nationwide.
Drove ideation and executed yearly marketing strategies to support revenue and sales growth for new and existing restaurants.
Collaborated with the catering and events team to promote restaurants, resulting in a 45% increase in new business and revenue growth.
Maintained and updated restaurant collateral, signage, and branding assets to reflect brand identity and messaging.
Key liaison for the operations team, OpenTable, and PR groups to support restaurant programming and achieve business objectives. Ran all ads on Google Ads, DoorDash, UberEats, Opentable, and Meta.
Managed the marketing budget to ensure optimal allocation of resources for desired outcomes.
