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JUV Consulting
Date
2019 - 2022
Role
Brand Consultant
Location
New York City
Worked with leading Fortune 500 companies such as Oreo, Unilever, Vans, and Pandora Jewelry to boost brand visibility among Generation Z.
Assisted with the launch of Pandora ME, Pandora's customizable charm jewelry made to inspire next-gen consumers. Contributed to the rebranding of Oreo by providing valuable insights into Gen-Z preferences.
Developed marketing strategies aligned with brand guidelines to foster brand affinity and ultimately create meaningful brands that resonate with Gen-Z.
Launched innovative campaigns and engaged in business councils to transform how companies connect with young consumers, improving brand perception and recognition.
